Top Beauty Retail Apps in Bulgaria: Q4 2024 Performance Insights

In the fourth quarter of 2024, beauty retail applications in Bulgaria experienced notable trends in downloads and active users. Data from Sensor Tower provides insights into the performance of the top five apps on the unified platform.

Mein dm saw a steady increase in weekly downloads, starting at around 6.9K and peaking at 10.5K in mid-December. Active users also grew significantly, beginning at approximately 113K and reaching over 225K by mid-December.

Notino: profumi e cosmetici had a fluctuating download trend, with a notable peak in mid-November at around 10K. Active users increased from 53K at the start of the quarter to nearly 74K by mid-December.

DOUGLAS.BG experienced a varied download pattern, with a peak of approximately 6.8K in mid-November. Active users rose steadily, beginning at 7.5K and reaching around 26K by mid-December.

MAKEUP - Beauty without limits had a modest download count, fluctuating between 700 and 1.2K. Active users increased consistently, starting at 717 and ending at around 3.1K.

Finally, Oriflame maintained a stable download rate, hovering around 300 to 500 per week, while active users showed a slight increase from 5.4K to over 6.1K by the end of December.

For more detailed insights and data trends, visit Sensor Tower's platform.